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While rummaging through an online website or article, you might’ve encountered engaging hooks or one-liners like Earn 10,000 in a day or Click here to learn more about digital marketing. These statements are directed to hit the curious part of your brain and, thus, lead you toward taking the next step. These small one-liners that urge you to click and move forwards are called CTA or Call-To-Action.  A CTA gives the reader a sense of what to do next. Without a good and strong Call-To-Action, a viewer might leave your site without taking any necessary action.  A Call-To-Action might just be the missing puzzle piece that could complete your marketing strategy. Keep on reading to learn more about leveraging CTA’s power for marketing.  CTA: Why is it so Important? A Call-To-Action entices the reader to learn more and moves them in the next direction. Having a clear call-to-action improves the user’s experience. A brightly colored button that draws attention directs your audience to the next phase of the buying process instead of making them guess and wonder how to proceed.  In the end, you have made it easy for your buyers to go to the next step, eliminating the need to solve any problems along the way. The CTAs are conditioned to draw buyers and encourage them to use them. Providing customers with what they want will facilitate a smooth buying process. Impacting your Sales Funnel: A Call-To-Action has the power to convert your prospective buyer into a purchasing customer. It can determine the journey of your customer. Whether you want the customer to visit your website, your social media page, or subscribe to your newsletter, everything can be carried out efficiently with a CTA button. It further helps you in laying down a smooth buying process for your customers.                                                                                                                                                                                                 Impact on Digital Advertising:    The concept of Digital Marketing is all about attracting and engaging your audience. Without a CTA, your digital ad campaign might lose its spark. Therefore, incorporating a Call-To-Action will encourage the viewers to move forward. For instance, in PPC marketing, you can clearly convey the aim of your campaign to the audience.                                                                             Having a CTA on your website:  Having a CTA on your website may also encourage users to engage more with it. In the comments section of a blog post, a CTA can provide links for people to read more about the topic, or it can invite them to share their own thoughts. Your website’s goal is to encourage users to stay on your site so that they become more familiar with your brand, which builds trust and leads to future conversions. Leveraging the Power of CTA in your Marketing Strategies It has been estimated that the average click-through rate of CTA is almost 4.23%, and incorporating a CTA into your email can help you boost your sales by 1617%. Furthermore, in today’s fast pacing world, the attention span of a customer is limited; as per the statistics, most viewers only stay on a website for a short span of 59 seconds; therefore, you need to make the most of these 59 seconds.  You can leverage the power of CTA in marketing by creating a strong and creative one-liner that instantly spikes up your viewer’s interest. To effectively use CTA for your benefit, you need to be aware of a few aspects.  1.Placement Generally, a CTA works best as a finishing touch to your article or blog, i.e., at the end. After the potential buyer is familiarized with the product or services thoroughly, a CTA at the end nudges them towards the next possible action. Alternatively, if it is a photo advertisement or you need to cater to the short attention span of the audience, a CTA works gracefully in the beginning.  2.Creativity Keeping the CTA informative, interactive, and creative is highly crucial. Today, what most people look for is a unique aspect in everything; hence, to keep the reader hooked, you need to add a pinch of creativity to your CTA.  3.Concise and Clear The CTA should be short and crisp and give the audience a clear indication of the next step. Further, it should have the power to convince the reader within just 10 words.  4.Visual Design Apart from the content being creative, clear, and concise, the colors and the visual design also has a large impact on the readers. Your CTA button should be clearly identifiable and attract the reader instantly.  5.Language Use words that provoke a sense of enthusiasm and encouragement in the minds of the readers. Furthermore, the language you use should connect with the readers emotionally to help them connect more with your product or service. The most effective way of writing a CTA contains three elements – addressing the problem, providing a solution, and a feasible action. A great example of a good CTA is Netflix’s ‘Join free for a month,’ in this, the word free is used to attract consumers, and it is straightforward.  The Last Word It is clear that a CTA can not only help you generate leads but also is one of the fastest ways to increase your conversion rates. However, you must keep in mind that every business is different,

Search Engine Optimization or SEO is a marketing strategy that basically targets to push a website to its optimal engagements. It improvises the content or website’s ranking in search results. This can be achieved by researching and utilizing keywords that consumers are searching for and by generating quality content that is valuable to the reader. Easily navigable websites usually get the job done. Better ranking of a website’s content can result in more viewer engagement to the business’s website when they search for keywords related to the article. Variations between a paid advertisement and organic SEO-based  search result When it comes to advertising, businesses dabble between paid ads on search engines to promote their content or to write original SEO-based content and appear on the search results organically. Why should one invest in appearing on organic search results instead of paid optimization? Listed below are some of the factors: Reliability:  There comes a certain level of trust and genuinity with websites that appear organically on search results. Organic articles bring with it the reliability of other consumers who click on the website as it basically conveys the message that it helped several other readers with similar keyword needs. Paid advertising for websites is harder to trust for consumers and readers of the websites. Higher Cost: Paid advertising as compared to paid SEO-based content is severely higher in cost. For small or growing businesses. What Pay-Per-Click (PPC) or Cost-Per-Click (CPC) pertains is that a business or company has to pay the search engine with every click the website receives through the paid advertisement that sorts through the traffic of the search engine. With organic search results, companies save that capital for further growth and development. Return on Investment(ROI):  With organic search results, the return on investment of the the content improves over time, whereas for a paid advertisement, the return on investment can fade over the course of time. Therefore, for the long haul, organic search results yield better results. Advantages of SEO-based articles Seo-based content can provide several favorable chances for your company to grow. Listed below are a few of those advantages: 1.Increased Visibility One of the main features of SEO is that it assists in increasing the visibility of a website or webpage in search engine result pages(SERPs). A webpage is more likely to appear on the first page of a search when a webpage gets optimized for search engines specifically, thus making it easier and improvising the chance for consumers to find the company. This increment in visibility can, in turn, bring more revenue from the new client base to the company. 2.Cost-effective Employing an SEO-based content for a company or business is an incredibly cost-effective way to reach through to the target audience. Unlike paid advertising or media promotions on TV or print media, SEO promotions cost way less and get the job done.  By investing a small amount of time, resources and capital, businesses can bag significant ROI. 3.Increased Traffic A good SEO-based article can drive an increased amount of traffic on the webpage of a company, which in turn, can bring in a higher click-through-rate (CTR) on search engines. While target-based ads may help you reach a certain amount of consumers, an SEO- based webpage may help you reach out to any and all consumer base irrespectively. 4.Credibility Any webpages that appear at the top of a result page guarantee the readers a sense of credibility. The top-ranking websites are the most clicked websites thus it sends the message that the particular webpage was helpful to several readers who typed similar keywords in the search bar. Therefore, investing in SEO-based writing makes your webpage more trustworthy to consumers. 5.Competitive Advantages If you’re in business, a competition in the market is inevitable. Most likely than not, your competitors are investing in SEO-based writing, and good SEO-based content would ultimately receive a higher amount of visits by readers. Hence, investing in good SEO-based content for your websites will give your business the upper hand when it comes to your competitors. One can start by asking their writers to analyse the competitor’s strengths and weaknesses and use it against them. 6.Upholds Content Marketing By generating meaningful and, most importantly, helpful content for visitors, websites will rank well in searches. A well-written SEO blog will also support content marketing in your websites. Updated content and high-quality structure will highlight your website in a pool of search results. 7.Visible Return On Investment With the help of SEO, businesses can physically track the ranking and engagement of their web pages. If done the right way, companies can see their website’s ranking improved in search engine results. They, therefore, receive a high return on low investment. 8.New and Improved Website Usability Sure, high-quality content would increase SEO, but what it can also do is improve the quality of your webpage and make it more user-friendly, accessible and attractive filled with necessary information for consumers. Users are likely to search and click on a website they have previously found useful and effective. Conclusion Search Engine Optimization is meat and potatoes to the content marketing industry, as a website can make or break the reach of a business depending on its ranking and user-based engagement. SEO can result in a long-lasting growth of a company exponentially. It is a pivotal part of a digital marketing strategy as it can enhance credibility, trust and bring about dynamic changes in terms of usability. SEO can, furthermore, create brand awareness and expand the reach and target audience simultaneously.

The main aim or objective of any marketing strategy is to create a positive and constructive brand image. Furthermore, with the constantly evolving and diverse customer groups, marketing firms have to think ahead of the curve to cater to the changing needs. Now more than ever, it has become imperative for companies to communicate in a way that truly reflects a variety of backgrounds and experiences if they want to connect with future clients successfully. This is where the idea of Inclusive marketing comes to the rescue. In order to inculcate inclusivity into your marketing strategies, you need to be thorough with the concept of Inclusive Marketing. Keep on reading to learn more! Understanding the concept of Inclusive Marketing It has been estimated that 38% of consumers trust and prefer brands that include diversity and inclusivity in their advertisements. Inclusive marketing pertains to those marketing campaigns that cater to a diverse population. It means understanding the fact that your audience is a cluster of different groups of people.  There are several factors to consider, including age, appearance, ethnicity, and gender identity. Aside from these factors, it is important to consider language, socioeconomic status, religious belief, and physical or mental abilities. Inculcating inclusivity into your marketing strategy gives a sense that you are welcoming everyone to use and learn about your product and services. Furthermore, it has been calculated that 40% of the GenZ population find that diversity and inclusivity are the greatest brand value.  By highlighting common pain points and experiences (among other things), inclusive marketing reaches a broader audience of potential consumers and reaches them more effectively.  Brands using inclusive marketing can cast a wider net, including demographics they may have never considered before, and will challenge rigid notions about who their buyers are.  What are the benefits of Inclusive Marketing? Following is a list of benefits that are a result of incorporating inclusivity into your marketing strategies: Helps the customers gain a sense of belongingness and trust Inclusive marketing also helps you reach a wider and diverse audience Helps you enhance the connection between the brand and the customers It further helps you represent those who are underrepresented It has been estimated that the brands that incorporate inclusivity into their marketing strategies are 35% more likely to surpass their competitors.  How to incorporate inclusivity into a marketing strategy? After understanding the concept of Inclusive marketing, it is imperative that you learn how you can include it in your marketing strategies:  1.Audience Perception Creating a foothold for minority groups requires confronting your own traditional messaging in order to incorporate inclusivity into your brand. The best way to reach your target audience is to create organic messaging and imagery that is welcoming, target-specific, and attractive instead of adapting existing brand messaging and imagery. When it comes to diversity, it is not just about listening but also about generating awareness through customer feedback in order to create a brand message that resonates with customers. 2.Using diverse visuals The imagery and language on your marketing materials-including, your social media channels, your website, e-newsletter, and printed materials-should, reflect diverse backgrounds. Select images that represent a wide variety of people, such as people of different races, sizes, and abilities. Don’t let one person stand out above or below the others in your images. Give them all the same prominence. 3.Research well Before finalizing your marketing strategy, it is advised to research well, get to know your audience and their preferences. In your quest to research about inclusivity, make sure that you gather opinions.  Focus groups can be conducted to get feedback on the marketing plan or to compare it with other inclusive and diverse marketing plans. It is important to understand how inclusive a marketing plan is based on the public’s opinion, since these groups often include individuals you are trying to reach. 4.Inclusive UX One of the most crucial aspects of inclusivity also includes a user friendly website and an inclusive UX. On forms, ask prospects what gender pronouns they would prefer, and make sure that you provide support/content in multiple languages. 5.Start internally In order to create a strong inclusive marketing strategy, it is imperative that you start by diversifying your team. Ultimately, hiring more diverse marketers will help you understand and speak from a wider range of perspectives, which will ultimately lead to a stronger inclusive marketing strategy. You will have more perspectives and ideas at your disposal if your team represents a variety of backgrounds and experiences. Using this information, you will be able to craft stories, messages, and campaigns that take this into consideration.  The Last Word The ultimate goal of inclusive marketing is to open up a brand’s community and offerings to everyone, regardless of their identities. Nonetheless, it invites underrepresented and disenfranchised groups – LGBTQIA+, people of color, the disabled, etc. – into the discussion. We are able to reach more potential customers through a welcoming, warm environment, and in addition, we are able to make the world a better place. Inclusion can be a wow factor for any blog post, article, or advertisement. By adopting an inclusive approach to marketing, your business is demonstrating its respect for the diverse world we live in. By doing this, you can make your online courses, products, and brand more human. By integrating accessibility into your digital content, you create an environment that is welcoming to everyone. The humanization of brands can be a powerful tool for gaining an edge in today’s competitive entrepreneurial marketplace. Inclusive marketing is a critical part of this.  Inclusive marketing helps to create a more accurate representation of society in advertising and media, which can help to break down stereotypes and promote understanding and acceptance of people from different backgrounds.

For a generation that spends the majority of their time surfing the internet, your marketing strategies need to be out of the box. However, marketing to GenZ can be a daunting and overwhelming task. It is no secret that GenZ or Zoomers are built differently. Marketing to Generation Z, or “Gen Z,” can be challenging because this demographic has grown up in a digital world and is highly skeptical of traditional advertising techniques. Therefore, marketing firms need to opt for strategies and tactics that help them achieve a perfect balance.  Before diving into details about the strategies, let’s understand why is marketing to GenZ necessary.  Marketing to GenZ: Why is it important? GenZ, born between the years 1997 and 2012, is slowly becoming a major consumer group with diverse ethics and notions. Furthermore, they have the power to convince and influence other potential consumers. They are also the first generation to grow up entirely in the digital age, which means they have different habits, values, and expectations than previous generations. The generation of the digital era has a significant purchasing power and values authenticity. Gen Z is more socially and politically aware than previous generations. They are more likely to support brands and products that align with their values and beliefs. It’s important to adapt and innovate communication and marketing strategies to connect with them in order to achieve successful results.  Read on and find out more about the strategies and tactics you can implement in marketing your brand or services.  Strategies for Marketing to GenZ Nowadays, the most frequent and commonly asked question is how to grab the attention of the tech-savvy GenZ. For a generation that eats, sleeps and breathes on the internet, it is highly necessary to derive a strategy that speaks out to them. No matter what the age group, you must ensure that you understand your target audience and cater to their needs.  Following is a list of tactics you can incorporate into your marketing strategy to reach out to GenZ: Social Media: GenZ is a major user of the social media platforms. From Instagram to TikTok, everything is widely used and can be one of the most important aspects of your marketing strategy. Furthermore, it has been estimated that 60% of GenZ believe that digital first impressions are more imperative than personal ones. For a marketing firm, it is highly necessary to have a solid social media presence as it is the best way to connect with its target GenZ audience. Interactive experiences: Nowadays, what today’s generation yearns for is a wow factor and that can be incorporated into your marketing strategy by indulging in an interactive experience. You can offer your target GenZ audience with interactive experiences such as gamification, quizzes, and live events to engage them. Incorporating interactive experiences can be a valuable tool for brands looking to connect with Gen Z. By offering engaging and memorable experiences; brands can build deeper connections and foster long-term loyalty with this important demographic. Influencer Marketing: Influencer marketing is one of the most important tools for a good marketing strategy. Reaching out to a renowned influencer can help you boost the reach of your brand. Further, it has been estimated that 16% of Men and 24% of women are highly influenced by an influencer when it comes to making a purchasing decision. An  influencer having a strong connection to Gen Z has the power to make them follow and trust their recommendations. User-generated content: For Gen Z, User-generated content is a powerful marketing tool as they place high trust in the opinions and recommendations of their peers over traditional advertising. One can incorporate User-generated content in a number of ways. For instance – You can encourage customers to leave reviews about your products or website or other third-party review platforms. This not only provides valuable feedback for the brand but also serves as social proof for potential customers. By inculcating user-generated content, you can connect with your target audience and get to know their opinions. Channel-specific content: Rather than replicating one campaign on different platforms, it is advisable to cater your content as per the social media channel. It is better to create content with the target audience of that channel in mind. Each channel as per the GenZ, is used for a different purpose, and they prefer brands that know these purposes. For instance, Twitter is for News, and Linkedin is for more career related posts. In order for your paid or organic content to be successful, you need to engage with the online community on which you are posting. Video content: Including video content in your marketing strategy is one of the best ways to connect with GenZ. It has been estimated that 61% of Generation Z prefers short videos under 1 minute. The videos, however, should grab the attention of the audience within 30 seconds in order to make an impact. GenZ prefers visual content over written or images. For a mobile-first generation, videos have the power to leave a long-lasting impression and can help reach a wider audience and provide a more authentic and relatable connection with Gen Z. Authenticity: What today’s generation craves for are truth and authenticity. Authenticity is a key factor in successful marketing to Gen Z. This demographic values transparency, honesty, and genuine connections, making it important for brands to present themselves in a manner that is authentic and relatable. You can portray the authenticity of your brand and your team by asking for feedback, interacting with your consumers and building trust and long-term loyalty with this important demographic. Purpose-driven content: It is imperative to highlight the purpose and values behind your brand, as Gen Z values purpose-driven brands over purely profit-driven ones. Last but not least, it’s important for brands to optimize their marketing efforts for mobile devices. Gen Z is highly mobile and spends a significant amount of time on their mobile devices, making mobile optimisation a crucial aspect of marketing to this demographic.

Wondering what’s in store for Content Marketing in 2023? From the rapid technological transformations to the ever-evolving customer needs, it has become imperative to stay on top of the trends. The content marketing industry is not just about publishing written text on a website; it is also about creating content that appeals to your target audience so that they will find you through inbound marketing rather than outbound marketing. By creating valuable, relevant, and consistent content, businesses can attract and engage their target audience, build trust, and ultimately drive profitable customer action. However, with the rapid growth in technologies, the content marketing industry is sure to be impacted. And due to the immense need and importance of Content marketing, it has been estimated that 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. As a result of which, it is necessary to be aware of how it is going to progress in the year 2023. Before diving into the details of the Content Marketing industry of 2023, let’s understand how this concept has helped brands in increasing their sales over the years. The Contribution of Content Marketing to Increasing Sales There is no doubt that content marketing plays a vital role in the growth and development of your brand. From pursuing potential customers to becoming purchasing consumers, content marketing can do wonders. By answering your audience’s questions and developing relationships, content marketing assists you in building trust, converting more leads, and developing relationships. As customers expect high-quality, consistent content from their favourite brands, standard content no longer suffices. By consistently creating and delivering relevant, valuable, and high-quality content, businesses can establish a strong relationship with their target audience and ultimately drive sales. Content Marketing helps the brand in a number of ways. From Educating and informing prospects about the products/services offered to Nurturing leads and guiding them down the sales funnel, it is a viable tool. Furthermore, it also Improves search engine visibility, website traffic and lead generation and contributes to driving purchases through targeted and personalized content. To reap these benefits consistently, it is imperative that you stay in alignment with any technological advancements and incorporate them into your content marketing strategy to derive the best results. Read on to find out more about the trends in content marketing in 2023. Technology in Content Marketing- 1.AI enabled content Artificial Intelligence (AI) has the potential to revolutionize content marketing in a number of ways. It can help in automating content creation through data analysis and predictive algorithms and personalize content delivery based on audience behavior and preferences. It further enhances content optimization for search engines and voice search. It also helps you to streamline content distribution and promotion. By leveraging AI, businesses can create more effective, efficient, and personalized content, reach their target audience more effectively, and achieve their marketing goals. However, it is important for businesses to use AI responsibly and ethically, taking into account privacy and data protection regulations. 2.Machine Learning It has been estimated by Gartner that by the year 2025, a majority of the B2B organizations are sure to drive sales with the help of Machine Learning and AI. Marketing content is becoming increasingly dependent on machine learning since it helps marketers determine what consumers like and dislike. Additionally, it allows marketers to create content that provides a higher return on investment and generates more conversions. It is safe to admit that AI will take over more and more tasks from marketers in the future due to the limitless potential of machine learning in content marketing. 3.Natural language processing technology Computers can be taught to recognize the natural sounds of human language with the help of Natural Language Processing (NLP). In natural language processing, we not only study individual words, but also learn how their meaning changes as we contextualize them. In today’s world, people communicate with chatbots, smart speakers, or Apple’s virtual assistant using Natural Language Processing (NLP). Content marketing technologies have made it possible to recognize handwriting, sort messages, convert speech to text, and check spelling. As a result of which the future of content marketing will be driven by NLP. 4.Interactive and Immersive technologies By incorporating these technologies into their content marketing strategy, businesses can create more engaging and memorable content, reach their target audience more effectively, and achieve their marketing goals. However, it is important for businesses to consider the technical requirements and cost of implementation when incorporating these technologies. Interactive and immersive technologies like AR and VR hold the power to transform the entire content marketing industry. From enhancing the storytelling aspect of marketing and advertising to attracting and retaining the attention of the audience to differentiating the brand from competitors with unique and innovative experiences, these technologies play a vital role. 5.Chatbots The concept of content marketing is not limited to uploading blogs or generating visual content, it is also about reaching your target audience and gathering their opinion. In this context, Chatbots can help. For real time customer engagement and support, Chatbots can transform your relationship with the customers. Conclusion In 2023, it is expected that content marketing will continue to evolve and play a crucial role in marketing strategies. Personalized and individualized experiences will become increasingly important in content marketing as consumers expect brands to cater to their specific needs and preferences. Artificial intelligence (AI) and machine learning (ML) will play a key role in automating and optimizing personalized content delivery. Furthermore, with the changing technology the needs and values of your customer also changes, as a result of which you have to keep track of these trends and adapt to your consumer’s preferences accordingly to better position and achieve your marketing goals. To stay ahead of the curve, one needs to be open to learning new things so that they can attract and engage their target audience, boost conversions and sales, build trust, and ultimately drive profitable customer action.

What is Digital Marketing? In its essence, digital marketing partakes in the somewhat same values as that of traditional marketing, in the sense that it uses modern ways for institutions to reach their audience. Digital Marketing utilizes the area of virtual and digital fields in order to advertise to its client base. The fields like social media, websites, apps, search engines, etc., are employed to understand and reach their customers innovatively. It aids in, market orientation and analysis of the clientele and their requirements. What is Digital Marketing Strategies? In today’s world of high-end technologies, an excellent marketing strategy is essential for good business promotion. As the new age moves increasingly online, it becomes necessary for companies to understand how to use digital tools and tactics in order to reach through to their target base. From a high-level point of view, The process of strategizing digital marketing is through highlighting particular marketing end goals. A strategized marketing plan will identify accomplishable aims for digital platforms.  A when planned and executed strategy can get extremely crucial for a company’s organisational success. The advertises, therefore, need to evaluate their own company’s media: Owned Media: Any interactive platform held by a business, be it websites, blogs, video or audio podcasts, that the said business pertains full control over is an Owned Media of the company.                                                                                                                                  Paid Media: It is the content showcased by a separate party, it is generated in exchange of payments or other compensation provided by the company. Sponsored contents for advertising comes under paid media.                                                                                              Earned Media: Earned Media comes in the form of reviews, or testimonials provided by consumers that are not related to the company itself in any way but have utilized the services of the company and generated content as a way to help their own viewer base. This media usually comes with a level of reliability and genuine point of view. Digital Marketing Strategies  Few of the digital marketing strategies are listed below: Search Engine Optimization (SEO): This marketing strategy basically targets to push a website to its optimal engagements. It improvises the content or website’s ranking in search results. This can be achieved by researching and utilizing keywords that consumers are searching for, and by generating quality content that is valuable to the reader. Easily navigable websites usually get the job done. Better ranking of a website’s content can result in more viewer engagement to the business’s website when they search for keywords related to the article.  Pay-Per-Click Advertising(PPC): When a business places advertisement on social media or search engines and in turn pay for every click on their article, this process is known as Pay-Per-Click (PPC) advertising. These advertisements are focused on specific keywords or demographics. The business only pays when they receive a click or a view on their website’s content through the ad. This strategy helps to sort through the traffic of the search engine or social media algorithm. It might be an expensive choice for smaller businesses, but if done right, the PPC strategy can help expedite the process of  gaining more clients for a business or a company. Social Media Marketing: Social media marketing is a new age and extremely effective way of promotion for businesses. It is a cost effective way to expand a brand name and gain name in the market. This strategy promotes services on social media apps like Instagram, Tik-Tok, Twitter, Snapchat, or Facebook. It is an interactive way for companies to engage their clients and target audience through posts, live streams, short videos for reels, stories, etc. running ads on these platform, by targeting their demographic can really help with better product engagement. Affiliate Marketing: This marketing strategy is a collaboration can helps a business grow. It involves partnering with separate businesses in order to advertise the business’s services while the second party earns a commission for each sale. Affiliate marketing are especially famous in the modern day of influencers. Companies generally perform a paid collaboration with a social media celebrity who can bring in more viewer base to a product. This in-turn improves a business and provides better outreach. Native Advertising: A new innovative kind of marketing can be the Native Advertising wherein, companies create sponsored content that seamlessly integrates with a website’s pre-existing content. The main end goal for this strategy is to make the sponsored content look like it belong on the said company’s website. The sponsorship should not stand out a feel like an advertisement. It should come with trust and reliability. This will improve the chances for a consumer to click through to the advertiser’s website.  Conclusion In this modern age of  high end technologies, A stable digital marketing strategy allows  companies to make use of  various virtual and digital platforms and use them as leverage them as marketing tool. The worldwide digital marketing and advertising was estimated at $ 350 billion in 2020 and is projected to be $786.3 billion by 2026. The digital advertising market in the U.S is estimated at $460 billion. Therefore, it is safe to say that digital platform utilization as a form of marketing is required in order to make a business evolve to new limits. The current climate, allows new businesses to find innovative ways to reach through their audiences.  The fact of the matter is, due to low cost internet and